“Last night, around midnight, I deleted my Twitter account. I also blocked a handful of Twitter users — given the hostile nature of what I was seeing, it felt like the right thing to do. I’ve been a dedicated — some might say obsessive — Twitter user for nearly seven years and as a professional communicator, Twitter has proven to be a valuable tool for me to interact with my professional community, with media, on behalf of Starbucks, as well as “on behalf of me.” But last night I felt personally attacked in a cascade of negativity. I got overwhelmed by the volume and tenor of the discussion, and I reacted. Most of all, I was concerned about becoming a distraction from the respectful conversation around Race Together that we have been trying to create.” – Corey DuBrowa, Starbucks’ Senior Vice President of Global Communications
Excerpt from; http://www.theatlantic.com/business/archive/2015/03/overcaffeinated-attacks-on-the-starbucks-race-together-campaign/388072/?utm_source=btn-facebook-ctrl2
This is a perfect example of why people who have the power to impact a discussion on race relations do not speak up – because people are comfy in their little cocoons of oblivion and resist the tough conversations.
I don’t understand why people are upset about words written on a coffee cup that encourages discussion about something that is clearly impacting OUR country.
If you disagree with Starbucks’ attempt to improve race relations in America then you don’t have to have face-to-face conversations and you can ignore the words on the cup. Just ignore them and continue to pretend that this is a “post-racial” society.
As for the CEO of Starbucks, Howard Schultz I applaud him, he will be on the right side of history.